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Graphic Designs

[FILA FXT CATEGORY] DESIGNED THE FXT FOOTWEAR COLLECTION FOR FILA BRAZIL THAT INCLUDED NAMING, LOGO, DESIGN DIRECTION, CREATIVE DIRECTION AND FOOTWEAR CONCEPTS (2016)

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[FILA FXT CATEGORY] DESIGNED THE FXT FOOTWEAR COLLECTION FOR FILA BRAZIL THAT INCLUDED NAMING, LOGO, DESIGN DIRECTION, CREATIVE DIRECTION AND FOOTWEAR CONCEPTS (2016)

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[TECH LITE FUSE] Naming, logo and story telling created for FILA of TECH LITE FUSE® - Thin technical film fuses meshes with a high pressure heating process gives birth to a highly resilient, super flexible and lightweight alternative for traditional stitching methods.

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[FILA ENERGIZED ZIMWI] I created this logo for the clunky, ugly, oversized running trainer I designed called the Energized Zimwi.It was inspired from the African Boogie Man legend (2014)

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[FILA ENERGIZED ZIMWI] I created this clunky, ugly, oversized running trainer in 2014. It was inspired from the African Boogie Man legend called the Zimwi. It delivers Super Mega cushioning in a tri density maximalist outsole that supports a reflective glow-in-the-dark upper. Story telling for this monster of a shoe inspired a video, pop, in store displays and outdoor marketing that was executed by teams at agency CuboCC, Ricardo Motti, and Andre Holzmeister.

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[FILA NANDI] JOB: FILA ENERGIZED® RIBBONS FOOTWEAR TECHNOLOGY INSPIRED FROM KENYAN DNA WAS DESIGNED FOR RUNNERS WHO WANT CUSHIONING AND REBOUND IN THE SAME SHOE.

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[FILA NANDI] JOB: FILA ENERGIZED® RIBBONS FOOTWEAR TECHNOLOGY INSPIRED FROM KENYAN DNA WAS DESIGNED FOR RUNNERS WHO WANT CUSHIONING AND REBOUND IN THE SAME SHOE.

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[ROBERT PENG BOOK COVER] ART DIRECTION, DESIGN LAYOUT, DESIGN

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[FILA NANDI] JOB: FILA ENERGIZED® RIBBONS FOOTWEAR TECHNOLOGY INSPIRED FROM KENYAN DNA WAS DESIGNED FOR RUNNERS WHO WANT CUSHIONING AND REBOUND IN THE SAME SHOE.

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[FILA TECHNOLOGIES] Design, development, marketing for Performance FILA Tennis footwear projects that included: - Flexx Cage - Super Foam - Cage ESB - Perfit System

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[4P TECHNOLOGY] Design and story telling created for professional tennis players sponsored by FILA called 4P TECHNOLOGY® - Strategically placed outsole pivot configuration allowing tennis players greater turning capabilities that don’t compromise control or balance.

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[FLEXX CAGE] Footwear technology designed and developed for FILA called FLEXX CAGE® - Lightweight armoured durable external cage provides flexibility and protection where you need it most without compromising control and comfort.

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[KENYA TRAINER 1] Client: FILA Job: FILA KT1 Performance running structured cushioning shoe inspired from Kenya DNA (2016)

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[KENYA TRAINER 1] Client: FILA Job: FILA KT1 Performance running structured cushioning shoe inspired from Kenya DNA (2016)

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[FLEX TRAXX] Design, development, testing and story telling created for FLEXTRAXX® - Multi directional flex groove configurations are a principal textured launch zone that promotes traction, flexibility during foot launch.

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[CAGE AMH] The Cage - Alignment Management Harness was designed and developed for FILA and offers a lightweight, supportive, semi rigid, arch shank that allows adequate torsion and reliable tendon protection as a midsole component that was tested with marathoners and cross fit athletes (2013). Naming, design, art direction, product briefing, copy text, product manual.

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