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Tobin Dorn Design Studio is a Southern California based design studio that was originally founded in Brazil (2003) by international designers Tobin Dorn and Isabela Nobell. The studio is most recognized for its contributions in the footwear and sportswear industries due to a deep understanding of product innovation, consumer and athletic insights, design process & creative story telling that deliver results. We pride our professional services on selling results and not selling designs as the studio motto.


Tobin Dorn Design Studio highlights include projects designed, developed and tested for market leaders such as Fila, Puma, Umbro, Mizuno, Reebok, and the UFC to name a few. They include the Fila Jagger, T-1 and Disruptor collaborations, Milan Fashion Week footwear collections, Kenya Racer performance running shoes for Fila, fashionable streetwear & Olympic collections for Puma, as well as the first ever uniforms designed for the UFC & Reebok among others.



Isabela Nobell is chief designer and founding partner at Tobin Dorn Design Studio and currently designs and leads an elite team of industry veterans that deliver innovative athletic footwear, street credible casual footwear, performance design concepts and memorable product stories that are used to frequently brief marketing agencies. 

Professional services include digital concepts, performance + casual footwear designs, tech packs, storytelling digital decks, art direction, creative direction, logo design and colorways.